LOVE these people – SSL Can get pricey – especially if you have many different sites to protect – and most of the competing products (although how do you compete with free?) are REALLY hard to get going – but trust is getting to be a BIG deal out there and both Mozilla and Google have signaled that they are going to start flagging non-encrypted traffic as not safe all the time – more work for the nerds, but well worth it!  See that green lock in the Address bar – Sweet Trustiness!
P.S. – Did I mention it is totally FREE!