A Missive from Mark Surman, Executive Director of the Mozilla Foundation:
We can move more people from simply consuming the Web to becoming its active citizens, but we need your help.
People like you and I know how fundamental privacy is to the open Web. There are many more who share our values and would join this movement. That’s why we made something to spotlight the importance of online privacy. We’re creating videos for you to watch and then share with friends, family, and colleagues. The videos are designed to be an introduction to the issues we care about — a way for each of us to start important conversations.
This new video series starts simple: it explores why privacy is so important in our everyday lives. In follow up videos we’ll send over the next few weeks, we’ll talk about encryption, and tell the story of how encryption can help enable and protect privacy.
Why do this now? We expect there are a number of significant political battles on surveillance and encryption coming down the pipe. We’re going to need to ask people like you and your friends to take a stand. Before we do this, we want to provide a solid grounding on why encryption matters.
I look forward to this and many future conversations,
P.S. This is a new campaign strategy for us and we will learn a lot as the weeks go on. We’d love to hear your feedback — after watching the video, you can reply to this email and let us know what you think. Or send an email to email@example.com.